Aspecta North America, LLC announced that Spartan Surfaces will handle the debut of its Elemental by Aspecta LVT collection in the US as national sales representative. A runaway success in Europe, the Elemental range will meet the needs of more price-conscious markets such as Hospitality, Main Street and Multifamily segments with a streamlined range of dryback and rigid core products.
Alan Rowell, director of sales for Aspecta, said, “The new Elemental by Aspecta will meet a price point demand in the marketplace while allowing us to have an overall ‘Good, Better, Best’ platform for the Aspecta brand and a complement to our premium, ‘Best’ Aspecta One, Five and Ten collections. We anticipate that Elemental will echo the same strong acceptance and success of Europe, especially when the hospitality sector rebounds. Spartan Surfaces is the ideal partner to establish this brand in the US: an ideal combination of choice and quality and its highly technical, commercially focused sales organization targeted to the Interior Designers/ Specifiers who will most appreciate Elemental’s product and design excellence and value.”