Today’s modern consumer wants to reflect their unique style in their flooring. Premium offerings, such as Shaw Floors’ Caress collection, provide those unique visuals to match their personal design vision, according to Teresa Tran, director of soft surface portfolio management-residential.
Caress in 2020 offers more options to choose from to match personal style, from subtle and bold patterns to popular accent colors for wall-to-wall or rug options. To create these options, the company used Custom Tailor Tuft technology, which gives product designers more creative flexibility through unprecedented loop control, three-dimensional effects for pattern enhancement, and enhanced dyeing characteristics for sharp, vivid colors. Designers then packaged these styles into four travel-inspired trends—Mediterranean, Nordic, Bohemian Chic and Zen—to help retail sales associates help customers find their perfect look.
Caress styles feature ANSO nylon fiber and a 20-year warranty on pet stains and lifetime on soil and stain. In addition, all new styles in 2020 offer added performance support of LifeGuard premium backing as a standard feature.
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