To meet consumer demand for more styles, Karastan is employing an innovative technology that replicates the elegance of woven wool—at a price point 30 percent lower than traditional wool carpets.

Karaloom precision stitching offers product designers the ability to create more intricate and diverse large- and small-scale patterns, and the 2020 collection features an array of solid and tonal visuals.

“You’re seeing a lot more wool in the marketplace today from a lot of niche places,” said Brittany Stanley, senior design manager, Mohawk. “Consumers want a story to tell. In the past Karastan has been fairly traditional, and we want to provide a wider variety of patterns. Karaloom helps us with that.”

Karaloom enables Karastan to offer a much broader color palette. “Our wool products on average are offered in seven to 12 colors, and with Karaloom, we have up to 20.”