Hearthwood is proud to announce the launch of the gorgeous white oak Franklin Collection featuring a wire-brushed texture and unique grain, while providing added protection through innovative WetWorx Splatter and Spill Guard technology and an aluminum oxide scuff and scratch-resistant finish.
Using rich inspiration from the antebellum homes that grace the historical town of Franklin, Tenn., the timeless series offers six warm shades- Belle Meade, Belmont, Brentwood, Cheekwood, Natchez, and Provisioner- that strike the perfect balance of modern and traditional. Ideal for designing homes with open floor plans, Franklin Collection planks are ½” thick, 7” wide, and feature lengths up to 60” for an added touch of luxury.
The entire Franklin Collection will be included in the brand new Hearthwood 2020 Ergo Display that promotes the advantages of WetWorx Splatter and Spill Guard technology and uniquely showcases Hearthwoods 100% real hardwoods so they are easy to access from the front and the back of the display. The 18 sku display is 53” wide, 64” high, and 38” deep and is designed to serve retailers equally well in an island or wall placement.
Exclusive to Hearthwood floors, WetWorx Splatter and Spill Guard water-resistant technology protects all six sides of every plank and prevents moisture absorption up to 250% more than competitive hardwood. WetWorx treated hardwoods, including the new Franklin Collection, are warranted against damage from wet mopping when maintained with the Swiffer WetJet Wood mopping system. Plus, consumers can go to the Hearthwood website to get a coupon for a free Swiffer WetJet Wood mopping system with the purchase of a Hearthwood Floor at participating retailers.
In addition to meeting the world’s most rigorous third-party indoor air quality standards to achieve Indoor Advantage Gold Certification, WetWorx treated hardwoods also feature a protective scuff and scratch-resistant aluminum oxide finish allowing homeowners to enjoy the beauty of hardwood floors without worrying about everyday messes.
To learn more, visit hearthwoodfloors.com.