The Stainmaster brand and Nebraska Furniture Mart announce a new offering available at the Kansas City location that enables a brand new shopping experience for carpet-buying consumers.
The exclusive Stainmaster Home Studio experience was developed by the most trusted brand in residential flooring, using the years of research and depth of consumer insights on which the brand is built. The result is an intuitive way for consumers to easily sample and visualize select flooring styles in-store for the first time ever. The patented design for the display combines physical Stainmaster samples and a proprietary interactive digital technology allowing shoppers to navigate the interface naturally through touch.
Brook Brown, vice president of Stainmaster, is excited about the new tool for consumers, “At the center of the experience there is a digital educational tool which empowers shoppers with important information about the specific benefits that each carpet option offers. The digital touch screen experience helps us meet shoppers right where they are in their journey. Shoppers are able to save their favorites to order and ship samples directly to their home.”
The benefits aren’t just for consumers. Because of the digital nature of the Stainmaster Home Studio, both Nebraska Furniture Mart and Stainmaster will be able to collect a great deal of information on how customers are shopping that help both the brand and the retailer serve customers better in the future.
Right now, the Stainmaster Home Studio is located in the Kansas City location of Nebraska Furniture Mart and is focused entirely on showcasing beautiful Stainmaster pattern styles. Kansas City is actually the leading market for pattern carpet in America, so this was a perfect match for Dave Chambers, director of flooring at Nebraska Furniture Mart, “Patterns are always a pain-point for customers, as it can be difficult for them to visualize just what the carpet may look like in their homes. The Stainmaster Home Studio helps them understand, while also being able to touch and feel the carpet – and even helps them get a sample at home right away.”
For more information, visit stainmaster.com.
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