NovaFloor has recently revamped its website ( for a seamless online shopping experience. Updates include a clean and highly visual aesthetic, simplified navigation, updated lifestyle photography, an enhanced dealer locator, and responsive design, making it faster and easier for visitors to find what they’re looking for quickly.

“When redesigning the site, our key focuses were inspiration and simplicity," said Kimberly Hill, director of marketing and creative design."We know our customers are on-the-go and that purchasing flooring can be a very overwhelming process, so their shopping experiences should be as easy and convenient as possible. From virtual ‘try-ons’ using our visualizer to gorgeous photography sitewide, we’re checking all the boxes to meet her style, color, and lifestyle needs online. By the time she gets to the retail store, she’s already feeling very confident about the styles that most interest her. We’ve recently enhanced all of our store merchandising to empower her as she makes that final decision, and then our hope is that she can get back to her already-busy life even faster, because there is nothing more valuable than her time.”

A revamped website isn’t all that is new for NovaFloor this spring. Earlier this month, the brand rolled out its newest collection, Dansbee, featuring 12 SKUs inspired by laid back and stylish Southern California living.

NovaFloor has also made updates to customer favorites, Serenbe and Lyndon. The entire rigid Lyndon collection has been upgraded to Lyndon Plus, which offers the same popular styles, in addition to best-selling Caramel Apple, now with attached pad. In addition, Serenbe has been refreshed with six new styles.

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