Steve Simonson is a pioneer in the floor covering industry. He launched iFloor in 1999, later sold it, and immersed himself in dozens of e-commerce enterprises while always keeping his ear to the ground in the floor covering arena. We were able to sit down with Simonson recently to pick his brain a bit about entering the world of floor covering e-commerce today. The following are excerpts of the conversation that took place, which you can listen to in its entirety at floortrendsmag.com.
TF: What are your thoughts on the various floor covering websites that are out there today as opposed to when you launched iFloor?