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ColumnsBusiness Insights

Change for Change’s Sake: Communicating Change

By J.R. Allred

Have you ever heard the expression “Less is More”? I have, hundreds of times. Most folks that meet me say things like, “Wow, you talk so fast.” During my time in my position, I have had people tell me to slow down in speaking and limit the amount of information that I am sharing. Now, I am a fast talker because I get excited about sharing good news. And because I identify as a change agent, I think of change as a good thing. Not all people share that perspective and not all people can accept change. Especially when it is coming at them fast. 

Communicating change always comes down to pace and messaging. What pace are you providing information—how fast or how slow? What methods are you using to communicate, and very importantly, how much of the message is relevant at what time? As you prepare for enacting changes in your organization make sure that you are answering the questions above. Thinking through the process takes time and thinking through the passage of information is very important as well. 

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