Laticrete Launches New Special Edition Grout Color Options

Laticrete, a manufacturer of globally proven construction solutions for the building industry, has launched a refreshed selection of special edition grout colors to the Permacolor Select AnyColor line. Permacolor Select is an advanced high-performance cement grout offering dispersible dry pigment solution available in 40 standard Laticrete colors. With the introduction of AnyColor, customers can choose from an additional 100 stocked competitive colors and have the ability to custom match any color in the BEHR, Pantone, Benjamin Moore and Sherwin-Williams palettes for the ultimate design flexibility.

“Every year, top paint manufacturers single out which colors will reflect the latest design trends for the new year. In addition to thousands of possible color options, we added five special edition color kits to blend harmoniously with today’s top tile trends within the Permacolor Select AnyColor line and to meet the evolving needs of our customers,” said Ryan Blair, Laticrete senior product manager. “Permacolor Select AnyColor kits allows installers and DIYers to always have the right color on hand, meaning less downtime from driving around looking for the color you need. The system eliminates batch-to-batch variation and, because one base material can be used with any and all of the color kits, enables you to carry a warehouse of options.”