Godfrey Hirst Expands Brand with New Fashion Offerings

Godfrey Hirst aims to continue expansion and growth in the fashion category with 12 new carpet introductions. In 2022, Godfrey Hirst will continue to build on its rich wool carpet heritage with updated designs and styles, while increasing its focus on SmartStrand and Everlux Nylon assortments in a wide variety of construction and colorations. These products will provide the consumer with premium designs, stylish colorations and exceptional performance. 

“The growth of accessibility to differentiated looks and materials is a focus for us with our retail partners and consumers in 2022,” said Denise Silbert, vice president of marketing, soft surface. “Fashion in flooring is growing in popularity, and the expansion of Godfrey Hirst’s product line will be extremely beneficial from an aesthetics and practicality standpoint.”