Home » Florim USA to Debut MileStone Brand at Coverings
MileStone, a distributed brand of Florim USA, will premier at Coverings 2022, April 4-8, 2022, in Las Vegas, Nevada. Florim USA is a subsidiary of the parent company Florim located in Sassuolo, Italy, and celebrates 21 years of U.S.-based manufacturing this year.
In years past, Florim USA has shared winning booths with its parent company, presenting tile produced and distributed in both countries. This year, MileStone will present in a 2,000-square-foot exhibit in the Tile Council of North America’s (TCNA) arena in the North Hall, space N2144. Florim (Italy) will represent products in the international section of the show located in the Central Hall, booth C6226.
“The MileStonebrand is centered on sustainable tile made in the USA,” said Rodolfo Panisi, Florim USA’s CEO. “The brand has its own story we’re proud of and it is being recognized in the community and marketplace with customers, distributors, architectures and designers. We wanted to acknowledge that recognition by presenting our products in a dedicated space.”
The story Panisi is referring to is the brand’s progressive and continual movement to sustainability. That includes introducing the industry’s first carbon-neutral porcelain tile and taking conscious steps to become completely carbon neutral by 2030.
These are not new efforts for the manufacturer. The company holds several certifications for its ongoing efforts in sustainability including Green Squared, a multi-attributed ANSI standard. They are also the recipient of regional and national awards including Tennessee recycler of the Year for 2020. Recently, Florim USA also took part in the first published Material Transparency Study conducted by the Tile Council of North America (TCNA). The study provides a transparent view of materials used in the manufacturing process, and the health assessments tied with those materials.
While sustainability is at the forefront of how MileStonemanufactures its products, creating beautiful, innovative and trend-forward tile remains the objective, the company said. Recently, the brand released the first 32- x 32-inch tile manufactured in the US and a collection centered on mosaics. Coverings will introduce three new lines all with industry unique properties – Native, Lith and JEM.