All eyes will be on fresh flooring designs featuring the next generation of digital printing technologies at Mohawk's Edge Summit, December 12-15, 2022, at Gaylord Opryland in Nashville. Attendees will get a first look at new flooring launches across the company's three master brands, Mohawk, Pergo and Karastan, showcasing the company's proprietary Signature Technology.
Signature Technology captures natural designs by scanning, cataloging and preserving the extraordinary detail and variety common to each wood species. Sixty-four layers of microdata are transferred to each flooring plank, providing multidimensional beauty and a clarity finish that achieves four times more resolution than previous décor methods. The technology applies up to 1,000 unique colors ion every square inch, resulting in flooring that the company says is indistinguishable from the original, both in look and feel.
“The variety and detail of these natural features are often lost in the low fidelity digital conversions that currently make up the flooring industry standard,” said David Moore, Mohawk’s senior product director, wood.
Mohawk first introduced Signature Technology at the 2022 Momentum Roadshow on RevWood Premier.
“Retailers and customers were immediately taken with the realistic beauty and artistic precision that this technology provides," said Seth Arnold, Mohawk’s vice president of marketing, hard surface. "Building off the high demand of Signature Technology’s debut, we are proud to extend it across our portfolio, giving all our retailers the competitive edge they need to win in the crowded wood market.”
The technology will be showcased across the Mohawk's wood, Pergo and Karastan's BelleLuxe hardwood portfolios.
“Mohawk knows that style and design are attributes more powerful than price,” Moore said. “We are proud to provide our retail partners with products they can’t get anywhere else, so that we can help them protect their margins and expand growth in 2023.”
To support the expansion of Signature Technology, Mohawk will be providing retailers with new marketing and merchandising campaigns.
To learn more, visit MohawkToday.com.