Mohawk is revisioning the in-store experience for retailers as the company launches a reimagined support program, Five Star, as Edge Store in 2023. Edge Store is designed to give retailers the resources they need to grow their businesses, expand their reach, drive customers in store and close sales.

“Today’s shoppers begin their buying journey online, but industry research identifies specialty flooring retailers as the most trusted source of information,” said Angela Duke, senior director of residential marketing. “Our goal is to drive consumers to the store where they will enjoy a consistent, impactful brand experience.” 

When retailers subscribe to Edge Store, they gain access to lead generation, showroom training, consumer promotions, and in-store support, such as up-to-date merchandising materials designed to attract, engage and inspire customers.

In addition, retailers can earn back on select product purchases through an exclusive Edge Store incentive program.

"Retailers had all the business they can handle the last few years, so it's going to be very important now as we move into these, more difficult retail times to really drive those leads and ring that cash register and make sure we have that online experience with that in-store experience match up," said Mohawk VP of Sales Bill Gaddis.

Loyal Mohawk Edge partners are rewarded for increased business with Mohawk. "You're going to be rewarded with additional leads, additional benefits, rebates—the rebates increase as you go up in levels," Gaddis said. "You get a dealer locator if you're a preferred dealer, customer care assistance, and a solutionist to provide additional services for them, so they have a key person that they can call that handles just their account."

For more information about Edge Store, speak to a local Mohawk sales representative.