The marketing and advertising done by the construction industry on the contractor side is generally very poor and what the manufacturers of products are putting out is often very lacking as well. Contractors love to make posts in online groups or in some social media platform, using a pretty picture of some project they have completed plus your logo and business name on the photo somewhere plus some copy that reads “Give us a call to get x, y, and z done. Free Estimates.” Wow!!!! Y’all are clearly communicating with Mrs. Jones about what you do. I can guarantee that this is not working nearly as well as you think it is. There is no story; there is no problem solved; and there is nothing to connect to.
Having gone to film school and spending years working on television shows, I am not sure if that experience played a role in my instinctually being able to market my company effectively or if I could have done this without the previous training. To make myself feel better about spending $70k on a degree that isn’t worth the paper it is printed on, and honestly, I could have used during the great toilet paper shortage of 2020 without feeling bad about it, I’ll say that the schooling was a great investment for me. So, what’s my approach that is so different from the above?