What resonated with FLOOR Trends & Installation readers in 2023? New products, builder insights, design trends and brand activations topped the list.

 

1 2023 New Flooring Products Showcase

2023 was a busy year for design and technology innovations in the flooring industry. We explore the latest introductions in area rugs, carpet, hardwood, laminate, resilient, tile, stone and installation technologies.  

2 The New Waterproof Laminate Floors

Domestic manufacturing of new waterproof technologies, along with on-trend styling, is gaining market share for laminate floors.  

3 AHF Products in Negotiations with Crossville

AHF Products, based in Mountville, Pennsylvania, reports that it has been discussing a potential combination with Crossville, the tile manufacturer based in Crossville, Tennessee, and has reached an agreement in principle to do so.    

4 #StyleStories: 10 Trends in Interior Design for 2023

It’s an exciting time for design as interior designers in residential and hospitality spaces are looking to make bolder design choices and incorporate more natural materials. Here are 10 trends spotted by designers for 2023.  

5 Family, Faith & Flooring: DeGraaf Interiors Celebrates 30 Years

When Dean and Deb DeGraaf bought DeGraaf Interiors from their father Daryll DeGraaf in 2007 for $1 million, they said it was a leap of faith. In celebration of 30 years in business, they share insights into the challenges and opportunities that lead them to success.  

6 Hiring News: Alliance Flooring Names Director of Member Development, Spartan Surfaces Expands, and More

A new year has brought new hires to positions across the flooring industry. Here's the January roundup.  

7 Coretec Introduces Scratchless Enhanced Mineral Core Platform

Coretec, Shaw Industries' premium luxury vinyl flooring brand, has introduced Scratchless—a PVC-free waterproof resilient floor constructed with a mineral core.   

8 The Rhino Returns: A Life-Size Marketing Campaign for SmartStrand Carpet

Blake, a 4,000-pound white rhinoceros, is living his best life on a 55-acre ranch in Fredericksburg, Texas. And for two weeks in 2023, his living quarters were the location of Mohawk’s latest brand activation for SmartStrand carpet.  

9 Discover the 2023 Innovations in Profiles, Stair Treads and Transitions

Manufacturers of profiles, stair treads and accessories have stepped up their product game for 2023.  

9 A Look Inside the New Builder Division at Spartan Surfacess

Spartan Surfaces welcomed Brendan Ball to spearhead the buildout of the company’s new builder division. Read about his plans for the category.