In the competitive world of flooring companies, standing out to local customers is key. One of the best ways to do that is by appearing in Google’s coveted local map pack, which receives up to 80% of the clicks for any given search. In order to do that, you must have a well-optimized Google Business Profile (GBP). Here’s how to create, optimize and rank your GBP in Maps, drawing on best practices and essential ranking factors for local SEO.