Shaw sets region meetings schedule, 27-city tour promises 'quality time'

The region meetings in January and February will be preceded by Shaw's Winter Tour, a series of meetings for the company's residential sales force, that are slated for November and December 2005. They will be held throughout the country in regional locations appropriate for each of the company's eight sales divisions, including Tuftex.

The theme for both the Winter Tour and the winter markets for Shaw customers is headlined "I want a floor that...," a slogan that echoes the copy of the company's national advertising campaign designed to inspire consumers with images of nostalgic settings (i.e., "I want a floor that reminds me of that rustic bed and breakfast..."). For these internal meetings, the headline relates to specific business advantages, such as "I want a floor that builds my business" or "inspires and performs for my customers."