Domco Tarkett has selected Lars von Kantzow, former president and CEO of Pergo and now president of TriCrown Consulting of Cary, N.C., to spearhead a corporate identity and branding program for the company.

In his new role, von Kantzow is charged with developing branding and marketing strategies that will allow the company to successfully market and merchandise its products to each customer segment.

During the coming months, TriCrown Consulting will conduct one-on-one interviews and focus groups with all levels of Domco Tarkett employees throughout the various divisions. In addition, von Kantzow will interview representatives from all customer segments, including distributors, retailers, buying groups, flooring contractors, architects, and specifiers.