Steve McCracken, president of DTI, now Invista, said, "Invista will start life as the world's largest integrated fibers and intermediates company with more than $6.3 billion in revenue, 18,000 employees and a presence in 86 countries. We have a new name, new vision and new look."
The new name will be accompanied by a linking line -- "Built on DuPont Innovation" -- to underscore the company's heritage, and the tagline "Step Forward."
The company will build the Invista name primarily with trade audiences, and will link the consumer product brand marketing campaigns to the corporate identity. Invista will launch a business-to-business campaign to support its corporate identity to global trade media via a variety of communications channels. Details of that plan will be revealed in the coming months.
For more information about Invista, visit the website at www.invista.com.