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The Tradeoff Between Volume and Profit

By Jim Lee

Over the past couple of years, I’ve had occasion to talk to a number of distributors about doing business in today’s high-speed environment. Most every one of their companies are attaining a much higher sales volume than ever before. Their sales increases are due not only their sales efforts and an extremely healthy economy, but also — in most cases — because of the diversification of their product offerings. Often, we discussed the past and usually took a kind of questionable guess as to what the future might hold for floor covering distributors.

During the course of these conversations, one thing always became extremely apparent — today’s floor covering industry is totally geared for continuously growing sales volume.

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