Beaulieu of America held an invitation-only luncheon for members of the consumer media during the recent Surfaces show in Las Vegas. Writers and editors from some of the biggest shelter magazines were invited, including Better Homes and Gardens and Good Housekeeping. Also in attendance was D. Christopher Davis, president and CEO of the World Floor Covering Association, and Werner Braun, president of the Carpet and Rug Institute.

Beaulieu of America held an invitation-only luncheon for members of the consumer media during the recent Surfaces show in Las Vegas. Writers and editors from some of the biggest shelter magazines were invited, including Better Homes and Gardens and Good Housekeeping. Also in attendance was D. Christopher Davis, president and CEO of the World Floor Covering Association, and Werner Braun, president of the Carpet and Rug Institute.

The luncheon was part of a two-day press initiative which also included guided tours, a focus group lunch and VIP reception. “We felt very strongly about the importance of the floor covering industry’s exposure to these magazines,” said Patricia Flavin, sr. vp marketing for Beaulieu, “so we wanted to help in any way we could.”

During the meeting, Beaulieu executives including Carl Bouckaert, owner, and Ralph Boe, CEO, spoke to the assembled media about the history of Beaulieu of America. The company also discussed its latest launches, including the Flirtation residential carpet line new to the Bliss brand.

“It was an eye-opening experience for many of them," Flavin said. "They had no real idea about the variety and style of flooring" the company offers, she noted. Flavin added that Beaulieu plans to hold another press luncheon at next year's Surfaces show.