Industry leader Bostik, Inc. and grout innovator StarQuartz Industries, Inc. have partnered to expand the market penetration of a new, breakthrough, water-based, urethane grout technology. Bostik TruColor Pre-Mixed Grout will be available in 20 colors unique to the Hydroment and Durabond brand product lines of tile and stone setting materials. Additionally, when used in conjunction with either Hydroment or Durabond branded products, TruColor Grout will be warranted for a period up to 25 years.
Bostik TruColor Grout’s patented technology’s features and benefits dominate the competition by providing unmatched color accuracy and consistency as well as stain/chemical resistance. TruColor Grout is inherently flexible, making it the most crack resistant grout technology available today. It comes premixed, is reusable, and is easy to clean up.
Bostik TruColor Grout is a technology engineered to appeal to today’s green-conscience marketplace, specifically those seeking to obtain U.S. Green Building Council LEED certification for their products. Its unique combination of features and benefits produces one of a kind specification potential for architects and designers worldwide.
Bostik is confident that this new relationship will enhance the company’s ability to bring innovative solutions to both the residential and commercial marketplaces. Scott Banda, Market Manager – Ceramic Installation Systems for Bostik North America, who is also a LEED Accredited Professional, states “Bostik TruColor Grout brings our loyal, national customer base a state-of-the art solution and allows us to capture business opportunities where high performance, ease of use and compliance with green building standards is paramount.”
Jorge Goytisolo, Vice President of Sales and Marketing for StarQuartz sums the relationship up succinctly; “StarQuartz’s Urethane Grout Technology fits well with the Bostik product line and we look forward to working together to further increase awareness of this groundbreaking product.”
Over the coming years, the two companies plan to share product development knowledge to further expand the realm of possibilities this new breakthrough urethane delivers. Robert McNamara, Director of Sales and Marketing for Bostik states, “This partnership is just the beginning of many new programs that we are bringing to our ceramic installation business. The synergies in this relationship will uniquely position us to rapidly bring the most innovative systems to our industry.”
Bostik TruColor Grout will be available through Bostik’s qualified network of Hydroment and Durabond Ceramic distributors. Visit our website, www.bostik-us.com for more information about this exciting new product. --Scott Banda