An independent laboratory test done by Centaur Technologies in Calhoun, Ga., has found that carpet treated with Beaulieu’s Magic Fresh “sharply and rapidly” decreases pet urine odor. Carpet samples treated with Magic Fresh and carpet left untreated were both subjected to equal amounts of pet urine to test the carpets’ odor-control properties. “The results were even more dramatic than we expected,” said Jeff Meadows, exec vp, Beaulieu of America.

In the laboratory study, both men and women were asked to judge the strength of the urine during a blind smell test. After two days, participants detected very little or no odor with the Magic Fresh samples, while the untreated samples still had a strong odor. The test also registered the presence of ammonia in parts per million (see chart) over the same two-day period. According to Beaulieu, the Magic Fresh samples registered a sharp and rapid decline in the ammonia level in the air of the test chamber.