Lexmark Carpet Mills Inc., a manufacturer of hospitality carpets, has created a new line of residential products that will be introduced at Surfaces 2012, in space S7759. The new collection will include 18 styles crafted of Lexmark's Primus solution-dyed PET yarn, and will be offered on a 24-slot showroom display. Deckboards will also be available.
Products will include LCLs, enhanced loops, multi-tone and solid-color cut piles in pastels, grays, soft blues and greens, and a range of beige shades. "We saw an opportunity in retail for stylish, mid-range PET carpet styles, products at price points that will maximize retailers' profit margins," said Lexmark CEO Todd White. "We believe our history and expertise in the hospitality market will give us an advantage in appealing to consumers looking for fashionable carpet that will perform well."
Ed Williams, president residential, added that the company conducted extensive market research to determine the best products and price points. "We think we've developed an ideal mix of styles that will appeal to a broad segment of customers," Williams said. He added that the company is building a residential sales force to support the new residential line.
For more information, visit www.lexmarkcarpet.com or call (800) 871-3211.