Boca Raton, Fla.-based FloorForce, a technology company offering online marketing solutions to the floor covering industry, has launched. The new company provides search engine optimization and dealer website packages that are custom-built for the independent flooring retailer, according to the company. It also offers manufacturers and distributors services to communicate, promote, and showcase all of their brands and products to consumers in local markets.

The new offering includes a website that can be individually branded for each retailer and provides e-commerce functions, a dealer specific product library, customizable online coupons and promotions, search engine optimization and co-op advertising opportunities, the company noted.

Additionally, the website features social media and email marketing assistance and educational Design Advice Videos hosted by interior designer Marc Thee.

“The biggest change the flooring industry has seen is the way in which consumers search and shop for flooring,” said Bobby Glennon, FloorForce ceo. “Today, we estimate that over 92 percent of all consumers begin their search online, and if a retailer is not highly visible online then they are simply not going to reach the majority of today’s consumers.”

The product also includes a dealer-specific product catalog, a 3D e-commerce shopping experience and customer live chat. FloorForce is able to provide manufacturers and distributors the ability to deliver unique and direct communications to consumers who are shopping for flooring online. This includes custom promotions, product catalogs, applications, and advertising through a retailer's Floorforce website.

Initial set up of a dealer-branded website with customized search engine optimization is $1,499. Four levels of product packaging are offered for a monthly fee ranging from $199 to $499 per month, the company added. For more information on retailer pricing,