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Breaking Flooring NewsCommercial Flooring

Mohawk Solutions launching pad for new products, programs

January 17, 2012
The recent Mohawk Solutions convention in Nashville included a wide range of new products and programs for Mohawk aligned dealers. Click on the full story to access a 27-minute interview with svp marketing David Duncan.

Bart Rich, Mohawk brand management director, soft surfaces, with SmartStrand Silk.


The recent Mohawk Solutions convention in Nashville included a wide range of new products and programs for Mohawk aligned dealers. Click here for a 27-minute interview with David Duncan, svp marketing, as he discusses the launch of SmartStrand Silk, the addition of Peanuts character Pig-Pen to promote the 3M Scotchgard surface protector, a new partnership with Meredith Corp.'s Better TV, and more.

A retailer near one of the new displays with Pig-Pen.



Showgoers interact with puppies during an exhibit designed to promote SmartStrand Silk's softness.

KEYWORDS: carpet fiber commercial market flooring retailers marketing and sales

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