Bosch and Daredevil, a brand of Bosch power tool accessories targeted to construction professionals and general contractors, have partnered with freestyle motocross champion Mike Metzger in the "Work Hard, Play Hard" campaign.
"Daredevil and the X Games are a perfect fit," said Heather Hughes, group brand manager, accessories, Bosch. "Our goal is to demonstrate how our customers can use these tools to work better and more efficiently - which translates into more free time. And who offers a better example of how to use that free time than Mike Metzger?"
Metzger will take part in the best whip competition Friday, June 29 at 6:45 p.m. Pacific time. Metzger will wear a helmet cam during his jumps; visitors towww.boschdaredevil.comwill be able to see helmet cam footage and other coverage from the X Games.
As part of its participation in X Games 2012, Bosch will be hosting customers and winners of its "Work Hard Play Hard" sweepstakes. Winners, who will be guests in the Bosch suite at the Staples Center in Los Angeles, took home prizes that included a grand prize of an all-expenses-paid trip to the X Games, plus two first prizes of 2012 350SXF KTM Motorcycles. Other winners were awarded Blaklader work wear, autographed X Games memorabilia and a variety of Bosch power tool accessories.
Bosch customers and the sweepstakes winner will receive a Mike Metzger-autographed Daredevil T-shirt and will meet Metzger. All attendees in the Bosch suite will be entered into a raffle to win an autographed Mike Metzger helmet and will all receive pit passes for the track. During the X Games street festival Mike Metzger will sign autographs at the Bosch trailer.
The whole competition will be covered by ESPN. For more information, visitespn.go.com/action/xgames/summer/2012/.
Bosch partners with X Games champion
June 13, 2012