• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • Product Spotlights
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Commercial FlooringSpecialty Flooring

Working Showroom: Bonitz Flooring Group

By Diana Brown
The Bonitz showroom
The Bonitz showroom features full-scale room settings, including healthcare
Organization At Bonitz
Organization is key: all the options in the world won't matter if you can't find what you're looking for
Publisher Diana Brown (l) and Bonitz Flooring Group President and CEO Harold Chapman
floor trends Publisher Diana Brown (l) and Bonitz Flooring Group President and CEO Harold Chapman
The Bonitz showroom
Organization At Bonitz
Publisher Diana Brown (l) and Bonitz Flooring Group President and CEO Harold Chapman
June 29, 2012
Headquartered in GREENVILLE, SC, Bonitz Flooring Group is the nation’s largest independent, employee-owned flooring contractor. Offering a full range of commercial flooring, Bonitz believes that “a successful project begins with understanding the needs of the customer.”

To that end, by providing complete flooring packages, including consultative services to assist in product selection; budget development; specification assistance and maintenance, Bonitz’s ability to offer unbiased product recommendations to accomplish the needs of its clients has helped it retain a position of strength in the floor covering industry.

Harold Chapman, Bonitz Flooring Group president and CEO, has been with the company for 35 years. In his almost four decades of experience, he’s seen, been through and initiated a lot of change.

“Bonitz has a construction division with four locations in addition to the flooring division’s 12 locations,” Chapman said. “We started as a contracting company, installing ceilings and walls. When I started, we expanded into flooring, and that really took off in the late ‘80s; now the flooring group is our largest segment.”

Chapman, who serves as chairman emeritus of the Starnet Worldwide Commercial Flooring Partnership and also as chairman for the World Floor Covering Association, knows how valuable strong relationships are for building and growing a business. Offering maintenance programs has helped the company maintain an advantage in a competitive landscape.

“We researched what was causing the call backs, and found that most were due to maintenance issues,” Chapman said. “We started offering maintenance programs and found call backs were dramatically reduced. On top of that, we started generating a new revenue stream, a high-profit because it is all labor. We’ve private labeled our cleaning products, and enhance our already-excellent customer service by fixing minor problems we encounter, like re-attaching a loose piece of trim, molding, or even flooring.”

A key component to the commercial sector is the relationships flooring contractors establish with the Architecture & Design community. Chapman puts an enormous amount of energy into his marketing efforts, but he knows that nothing beats a strong reputation.

“Word of mouth is our biggest asset,” he said. “Do a good job on a project, and they’ll come back to us again, and refer us when there a similar project arises. Holding training events in our showroom is also a strong way to show what we have to offer. Our job is to help them succeed.”

The Bonitz showroom is what Chapman describes as a working showroom. Architects and designers come in to work on design boards and ideas with the in-house team in a fully functional setting.

“Our layout gives us a truly unique selling position,” Chapman said. “Instead of having to just imagine or get an idea from a sketch or sample, they can see in an actual hospital room setting how the different pieces work together. It really sets us apart from the rest.”
  

KEYWORDS: commercial market flooring retailers interior design marketing and sales retail displays and showrooms

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Diana Brown has more than 14 years of publishing experience, focusing on the latest in green building through her role at sister BNP Media publications Environmental Design + Construction and Sustainable Facility. She is also from Detroit, making her a lifelong Tigers fan.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Flooring Installation Products
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Commercial Flooring
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

close

1 COMPLIMENTARY ARTICLE(S) LEFT

Loader

Already a Registered User? Sign in now.

Subscribe For Free!
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

More Videos

Popular Stories

Schluter waterproofing system

Waterproofing Wet Areas: Three Essential Methods to Protect Your Bathroom and Shower Installation

AHF Products CEO Brent Emore

AHF Products Names Brent Emore CEO

kitchen floor

Regrouting Caution for Cement Grouts


Download the Free Moisture Meters Guide

Events

June 9, 2025

NeoCon 2025

A trade show for the commercial interior design industry.

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Flooring Groups

Flooring retailers, do you belong to a buying, marketing or franchise group?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • Mohawk Group Chicago Showroom 2024

    Mohawk Group Opens New Design Showroom in Chicago's Fulton Market District

    See More
  • Mohawk Group Logo

    Mohawk Group to Move Chicago Showroom to Fulton Market Design District

    See More
  • Wellbrooke Assisted Living facility

    A&D Forum: Working with Flooring Contractors

    See More

Events

View AllSubmit An Event
  • July 28, 2016

    Two Must-Have Programs for Contractor Employees Working in Health Care Facilities

    There have been many changes to regulations and increased safety concerns for floor covering contractors completing work in health care settings.
View AllSubmit An Event
×
The Bonitz showroom features full-scale room settings, including healthcare
Organization is key: all the options in the world won't matter if you can't find what you're looking for
floor trends Publisher Diana Brown (l) and Bonitz Flooring Group President and CEO Harold Chapman

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP