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Customer Service: Using Technology to Keep Eyes on the Prize

By Lauren Forshee

Technology is an integral part of our everyday lives. We carry smart phones, tablets, laptops and all manner of digital tether to keep us connected to family, friends, customers and the world at large.

People are saying the constant use of technology has made us lose sight of the customer, or that we have lost the “human factor.” These days, when you enter any manner of retail store, as often as not you can check yourself out at the register, order from a kiosk if the product you’re looking for isn’t in store and walk out, purchase sourced and completed, without ever talking to a single person.

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