Quick-Step Predicts Continued Sales for the Reclaimé Collection

Quick-Step is predicting a second year of strong sales for its Reclaimé Collection. In part, because the prodcut is right for the market's appetite, but also because Quick-Step is incorporating its trademark forumla for success into the life cycle of the product.

"The Quick-Step brand continually equips distributors and retailers for success with our product, by taking a superior product line and wrapping it in a comprhensive merchandising program," said Paij Thorn-Brooks, senior director of marketing for Unilin, Quick-Step's parent company. "It is this trademark Quick-Step formula that resulted in the tremendous success Reclaiméexperienced during its first year and that predicts strong sales for 2013. The Reclaimé Collection product is fabulous in its own right, but we also continue to effectively promote it in the right way."