Mohawk SmartStrand "License to Spill" Tour Stopping in 12 Cities

Mohawk's SmartStrand with DuPont Sorona has proven itself to be one of the most demonstrably superior carpets ever made. From rhinos to messy kid challenges, Mohawk has continued to put SmartStrand carpet to the test and 2013 is no exception. This year, Mohawk is hitting the road and taking SmartStrand on a coast-to-coast “License to Spill” carpet showdown tour in partnership with nationally syndicated lifestyle television show, The Better Show.

The tour, which is making at least 12 stops all over the country, is showcasing the cleanability and performance of SmartStrand with DuPont Sorona carpet at popular festivals and home show events. Attendees are invited to spill everything from Ketchup and Kool-Aid to wine and coffee on SmartStrand Sorona carpet to see if it will come clean with just water or mild detergent. Mohawk is promoting local Floorscapes and ColorCenter retailers at each tour stop and encouraging consumers to visit their nearest Aligned retailer to take advantage of a promotional offer.