Retail Store Receives Maximum Exposure with Mohawk’s License to Spill Campaign

When Mohawk introduced its License to Spill campaign to retailers, Christie Contraguerro with Carpet Showcase Flooring Center in Wheeling, West Virginia, knew immediately that her store would become involved.  “Mohawk’s SmartStrand carpet is truly second to none, and we verbalize that to our customers on a daily basis,” explained Contraguerro. “We knew we wanted to hold a License to Spill event because it would allow us to put our money where our mouth is and demonstrate firsthand how amazing this carpet truly is.” 

Mohawk’s License to Spill campaign has been making stops in major festivals across the country. In each city, consumers are able to get in on the action by spilling things like red wine, Kool-Aid and soy sauce on SmartStrand carpet and watching it come clean with just water. Mohawk is encouraging retailers to participate in the campaign by hosting their own License to Spill events. Carpet Showcase Flooring Center set up shop at their local chili cook-off festival, and their success was astounding.