Mohawk's License to Spill Campaign Trends Globally on Twitter

Mohawk Flooring reached social media stardom when its License to Spill Twitter Party trended on both a national and global level, which means more Twitter users were talking about the campaign than any other topic. Capitalizing on its successful “License to Spill” national tour featuring SmartStrand with DuPont Sorona carpet, Mohawk worked with prominent online bloggers to host an equally successful #LicenseToSpill Twitter party.

“We received almost 3,000 tweets in just one hour during our #LicenseToSpill Twitter party,” said Elise Demboski, vice president of creative services for Mohawk. “In fact, #LicenseToSpill trended at the top of the list both nationally and wordwide—just below the Star Trek Movie, which was a paid promotional position. We registered over six million impressions, which is a huge accomplishment.”