surya think pink
Surya is donating 10% of proceeds from the sale of 60 pink products to the National Breast Cancer Foundation throughout October.

For the second year, Surya has partnered with the National Breast Cancer Foundation (NBCF) to help increase awareness of breast cancer and the need for early detection and treatment.

From now through the end of October, as part of its Think Pink campaign, the rug and home accessories brand will donate 10% of proceeds from the sale of 60 pink products to NBCF in support of the foundation’s educational campaigns, research initiatives and national mammography program. 

According to NBCF, it is estimated that one in eight women will be diagnosed with breast cancer in their lifetime. However, when breast cancer is detected early (at the localized stage), the five-year survival rate is 98%. 

“Even one death from breast cancer is one too many,” said Satya Tiwari, president, Surya. “NBCF continues to be a great champion for women in the fight against breast cancer and we are pleased to partner with the organization in its ongoing mission to provide crucial education and support services to women throughout the world.” 

In addition to donations to NBCF, Surya has committed more than $1 million to Akshaya Patra, East Meets West and Project Mala to provide children in rural India with quality education, nutritious meals and regular access to healthcare, according to Tiwari. Surya also sponsors the Veteran Pain Program, an initiative that provides medical grants to U.S. military veterans to help them resolve chronic pain. 

To view Surya products eligible for the Think Pink promotion, visit