For many, the thought of holding a retail convention in Maui, Hawaii, would be considered folly, as most would figure everyone who shows up would spend their entire time at the beach and not be interested in working.
But not the National Floorcovering Alliance (NFA), and that is a key reason why its 42 members represent some of the industry’s largest and most successful flooring operations in the country. Even though it held its fall meeting in one of the world’s most beautiful locations, when it came time to get down to business both members and vendors locked themselves away for two-days of meetings and planning for the future.