Ecore has undergone a corporate rebranding effort to reflect the company’s core values: safety, health and wellness.

“Our customers and people in the industry think of Ecore as the original recycled rubber flooring manufacturer,” said Arthur Dodge, III, president and CEO of Ecore. “Or they recognize us by our multiple sub-brands, such as Everlast and ECOsurfaces. Last year, we decided to change all that. We want to be a company that is known by one name, Ecore.”

As a result of this rebrand, a refreshed Ecore brand now sits atop all company business units and product families—Ecore Athletic, Ecore Commercial Flooring, Ecore Industrial and Ecore Construction. Ecore’s business units remain the same, supported by the product families with which everyone is familiar.

“Our goal with this monumental rebranding effort has been to not only focus on what we do, but why we do it,” said Bo Barber, vice president of marketing and business development. “We want our customers and the flooring industry to understand that Ecore is building surfaces for the people working and playing on them."

For more information, visit