AFFLINK, a leading sales and marketing organization for the professional cleaning industry and developer of the eLev8 process, has identified four "core benefits" of consultative selling that are often missed or overlooked when distributors use traditional sales processes.
When I first entered the ceramic tile industry over twenty years ago, I did so with a small pamphlet of basic information I needed to know before I assisted my
first customer. Looking back, I would venture to guess that most of my
customers were more educated about how to install ceramic tile in their home
than I was. The training I received was really not that bad. However, the
company couldn’t afford for me to attend lengthy training programs. It was
Learn On The Job 101.
