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Home » sales tips

Articles Tagged with ''sales tips''

salesperson meeting with clients

How to Dominate Flooring Sales: The Art of Listening Before Selling

Gary Scheidker
Gary Scheidker
June 13, 2025
No Comments

Successful flooring salespeople excel by asking questions and actively listening to customer needs, recognizing that flooring represents a significant, infrequent purchase for most consumers who rely on professional guidance—a strategy that drives not only immediate sales but cultivates valuable repeat business and personal referrals.


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UofCTS Coverings Architectural Sales Rep Workshop

Registration Now Open for UofCTS Professional Architectural Sales Rep Course Held During Coverings 2025

FLOOR Trends & Installation Editors
January 18, 2025
No Comments

University of Ceramic Tile and Stone (UofCTS) will present the course, "How to be a Professional Architectural Sales Rep," during Coverings 2025 at the Orange County Convention Center in Orlando, Florida.The course teaches how to be a successful professional architectural sales representative and provides tactics for helping to ensure you make the sale.


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NWFA.jpg

NWFA Launches Newly Updated Series of Online Sales-Focused Courses

FLOOR Trends & Installation Editors
July 10, 2024
No Comments

The National Wood Flooring Association (NWFA) has launched an updated series of sales-focused courses on its online learning platform, NWFA University (NWFAU). 


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flooring industry training and education

How Training has Changed for Flooring Installers and RSAs Since the 1970s

Ralph Godfrey
Ralph Godfrey
March 28, 2024
One Comment

Flooring inspection consultant Ralph Godfrey compares retail flooring training attitudes that exist today with the training philosophy of industry training legend Ray Kaster who owned Kaster Carpet Villa in the 1970s.


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Stanton Reaching Higher Ground 2022 .png

Stanton to Host 'Reaching Higher Ground 2022'

April 8, 2022
No Comments

Through a combination of pre-recorded product content and a mix of live interaction, Stanton aims to inspire customers with its new collections and initiatives across its family of brands for 2022.


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The Carpet Guys

How to Stand Out as a Flooring Retailer in Your Market

A Conversation with The Carpet Guy’s Joe Zago
Dave Foster
Dave Foster
August 30, 2021
No Comments
From humble beginnings as a door-to-door salesman, Joe Zago shares how he made The Carpet Guys an industry success.
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dealing with difficult customers

How to Deal with the Bad News Flooring Customer

Buddy Wisdom
August 25, 2021
No Comments
If you have been in business long enough, a bad news customer has burned you. They will waste your time, energy, resources, and in some cases, maybe even damage your reputation.
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Time to Sell

How to Manage Customer Stalls in Selling Flooring — Part 3

Buddy Wisdom
August 12, 2021
No Comments
In the third and final part of the series, Buddy Wisdom discusses how to manage stalls when selling flooring.
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selling flooring

How to Manage Customer Stalls in Selling Flooring - Part 2

Buddy Wisdom
July 19, 2021
No Comments
In the second part of his series, Buddy Wisdom discusses how to manage stalls when selling flooring.
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handling customer stalls

How to Manage Stalls While Selling

Buddy Wisdom
June 14, 2021
No Comments
With stalls, the customer offers no particular reason for hesitating. If she has an objection, she isn’t telling us what it is.
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