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Commercial FlooringColumnsBusiness Insights

Maximize Your Flooring Business Success: Strategic Meeting Framework for Contractors

By Mark Bischoff

A well-crafted strategy serves as the roadmap for your business. It outlines your goals, identifies the resources needed, and sets the direction for your team. For commercial interior contractors, a strategy can help you stay competitive, manage resources efficiently, and deliver exceptional results to your clients. In other words, strategy is choosing to win based on your point of view as an entrepreneur. This starkly contrasts running your business focused on bidding projects that will proceed with or without your company. Bidding is merely planning not to lose based on your tolerance for low profitability.  

In the fast-paced world of commercial interior contracting, a well-defined strategy is crucial for success. However, even the best strategies can fall short without proper execution and regular review. We coach our Starnet members to use their network to keep the strategy alive and effective as a rallying point for all their associates and broad stakeholder network. This is where an effective annual meeting plan comes into play. By incorporating a structured meeting calendar, you can ensure that your strategy is consistently supported and refined throughout the year.  

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