Nicki Rayburn talks about color with a glint in her eyes. The director of marketing for Oriental Weavers could be seen marching through the company’s showroom carrying a Pantone color sampler with her during the summer edition of the Atlanta International Area Rug Market.
While attracting and selling consumers of today is still priority No. 1 for retailers, technology and the way society now communicates means there is an opportunity to build relationships with tomorrow’s flooring shoppers.
With one of its largest gatherings for a summer convention in recent years, Carpet One Floor & Home executives, along with those from its parent company, CCA Global Partners, not only celebrated but demonstrated to their members the power that can be garnered from partnerships.
During Surfaces 2013, Mannington Mills’ President of Residential Business Kim Holm, Senior Vice President Residential Marketing Ed Duncan and Commercial LVT Vice President David Sheehan provided some insight on how business is trending now and in the future.
While at Surfaces 2013, Custom Building Products Marketing Services Manager Tony Pasquarelli explained how the company maintained such solid footing in recent turbulent times, and whether or not he sees brighter days ahead.
While NeoCon 2013, held recently at the Merchandise Mart in Chicago, saw only a slight increase in attendance—41,488 people this year compared to 40,947 at last year’s event—the show was full of energy, optimism and crowded halls.
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