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Home » Topics » Featured Stories

Featured Stories
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Shaw gives its environmental work a name: ‘Shaw Green Edge'

Jeff Golden
January 1, 2007
No Comments
Having launched numerous initiatives aimed at curbing waste and protecting the environment, Shaw Industries has developed a central theme for its efforts. The company says its wide range of environmental stewardship programs will now all be referred to as the Shaw Green Edge.
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Reach for the sky...

Al Stewart
January 1, 2007
No Comments
Consumers can be forgiven if they believe the retail price of new flooring is a never ending race to the bottom. Newspaper and TV ads touting lower and lower prices are splashed across nearly every ad.
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Rug maker Karastan branches into hardwood

Michael Lizarraga
January 1, 2007
No Comments
Shifting consumer attitudes about the home and a desire to recapture an “older, more traditional appeal” has spurred Karastan to move beyond soft surface and into hardwood flooring.
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Conference in Shanghai: With eyes fixed on U.S. market, China touts its wood flooring

Al Stewart
January 1, 2007
No Comments
Sharply reduced manufacturing costs and a government eager to lure foreign businesses were the top selling points at the four-day China Wood Flooring Export and Import Conference. The meeting in Shanghai was aimed at showcasing partnership opportunities while dispelling some commonly held notions about China.
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Green Report: The business end of environmentally friendly

Michael Chmielecki
Michael Chmielecki
January 1, 2007
No Comments
Carpet makers are on a mission: they want to save the world. Minimizing their environmental footprint has become the new benchmark of forward-thinking corporate leadership in virtually every area of the flooring business. Those involved say it can be a costly, uphill struggle at times, but the evidence suggests consumers are responding.
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NFT Tile and Stone Market Report: Rock steady and ready to roll

December 1, 2006
No Comments
The use of either tile or stone as a highly reliable flooring option may date back many centuries, but the segment in recent years has been getting an image makeover. Hard surfaces once lauded as highly practical and durable are increasingly being positioned as dramatic, sophisticated and even chic and sexy. And the approach seems to be paying off. Retailers and contractors report that the tile and stone category is generating a new-found sense of enthusiasm among consumers. Not surprisingly, expectations for the coming year are running high. 

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With fashion-forward floors, Surfaces '07 to lure designers

Michael Chmielecki
Michael Chmielecki
December 1, 2006
No Comments
In an industry that increasingly favors fashionable looks over cookie-cutter designs, it is no surprise that Surfaces is aiming to draw more designers and architects to the show. To that end, show organizers are offering a focused slate of events with an eye toward giving design professionals the best tools to maximize their time at Surfaces, scheduled for Feb. 7-9 at the Sands Convention & Expo Center in Las Vegas. Called the Designer/Architect Show Package, the multi-day program includes targeted workshops and seminars, a special keynote luncheon with famed decorator Benjamin Noriega-Ortiz and a networking reception geared specifically to the A&D community.

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Case Study: Powerhold

Doug Ray
November 1, 2006
No Comments
The Powerhold brand is the creation of 18 floor covering supplies distributors who, for years, were hearing the needs of the end user as well as the decorative flooring manufacturers on the types of products needed for quality installations. Because of the unique role of the distributor, he was hearing the needs of both parties. And who better to insure both the installer and the manufacturer that the requirements of the professional installation could be met? After all, it is the Powerhold distributor who hears from all parties every business day.
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Case Study: NALFA

Bill Dearing
November 1, 2006
No Comments
As the popularity of laminate flooring explodes across the country the need for quality control in the industry grows more critical. On the eve of its tenth year serving the industry, the North American Laminate Flooring Association (NALFA) is reaching out to both members and non-members to embrace the NALFA Certification Seal as the symbol for quality in the laminate flooring industry.
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Case Study: Mullican Flooring

Brian Greenwell
November 1, 2006
No Comments
Long famous for its broad selection of precision manufactured hardwood floors, Mullican Flooring continues to expand its 3/4” solid hand sculpted product offerings with Knob Creek. Available in 2 1/4”, 3”, and 4” widths, Knob Creek is a perfect complement to Mullican’s legendary Chatelaine Hand Sculpted solid hardwood floors, which are available in 3”, 4”, 5” and 6” widths.
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