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Home » Topics » Featured Stories

Featured Stories
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Case Study: Mohawk

Mohawk Staff
November 1, 2006
No Comments
Brand Power: As flooring retailers face competition from a variety of sources, the Mohawk brand builds consumer interest and confidence
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Case Study: Max Windsor

Khelin Young
November 1, 2006
No Comments
“WHO IS MAX WINDSOR FLOORS? Their products are fantastic and the prices are excellent.” These are some of the feedbacks that the majority of distributors and manufacturer sales reps are saying.
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Case Study: MAPEI

Diane Choate
November 1, 2006
No Comments
The Naismith Memorial Basketball Hall of Fame, located in Springfield, Massachusetts, preserves and promotes the game’s legacy at the professional and amateur levels and serves as basketball’s ultimate library of the sport’s history. Inside the Basketball Hall of Fame, visitors can marvel at the collected memorabilia and then sit down in the elegance of Pazzo Ristorante to enjoy superb steaks and brick-oven pizzas while continuing their discussions about the best players and teams of all time.
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Case Study: Mannington Mills

Betsy Amoroso
November 1, 2006
No Comments
Today, laminate flooring is a very popular option in home remodeling projects for many reasons: it’s durable, easy to maintain, and it comes in a wide variety of styles and colors. And today’s consumer is all about getting the most for her money, so it’s to your advantage to explain to her why laminate is such an all-around attractive choice.
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Case Study: Lauzon

Gilles Chenier
November 1, 2006
No Comments
“Over a year ago, we undertook a rigourous study of the hardwood forest industry in our quest for continued innovation and excellence. We concluded that our growth strategy must be channelled through innovative technology transfers and improvements of our hardwood manufacturing facilities and through the consolidation of raw material allocation and harvesting contracts. This study led to a revolutionary hybrid sawmill concept which set the foundation for our future development strategy” said David Lauzon, President.
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Case Study: Laticrete

Eric Carson
November 1, 2006
No Comments
Have dinner with homeowners Vicky and Gil Vilkas of Merrick, N.Y., and inevitably the conversation will turn to two things. While one subject is obvious - their 2-year-old daughter Brooke and her sister who is currently on the way– the second isn’t as obvious - the grout used in their kitchen backsplash. That grout is LATICRETE® SpectraLOCK PRO Grout which contains Microban® antimicrobial protection.
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Case Study: Johnsonite

Jeff Krejsa
November 1, 2006
No Comments
As the creators of the media message for such brands as Coors, Diet Coke and Taco Bell, Foote, Cone & Belding Worldwide was looking for a Southern California office space that would “Knock them out.” The ad agency, among the global top 10, required a design that would allow account and creative personnel to intermingle without distinction and without boundaries in a building that was once home to a heart-valve factory.
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Industry Outlook: Even as questions swirl, optimism abounds

November 1, 2006
No Comments
Fluctuating fuel prices…an ever-worsening shortage of installers…off-shore, lower-priced competition…a softening real estate market…these are only a few of the issues confronting the flooring business these days. Yet while the terrain may get a bit rocky, top executives in the industry say there are also plenty of encouraging signs. They maintain that product offerings are stronger than ever and the competitive climate encourages innovation.
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Laminate makers' long-term view: Make it better, or watch it wither

Michael Chmielecki
Michael Chmielecki
November 1, 2006
No Comments
Laminate may be a snap to install but even those who work with it every day will tell you it is not an easy segment to pin down. Manufacturers and retailers agree that laminate flooring is still experiencing a growth spurt, but beyond that opinions are divided.
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Case Study: USG

Colleen Lyman
November 1, 2006
No Comments
As a leading tile installer in the Southwest, Carlson Tile Company is known for using innovative products and methods in its projects. “Not only do we look for new ways to save time and money,” said Ron Marx, project manager for Carlson Tile, “but we want the quality of our jobs to be the best in the business.”
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