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Home » Topics » Breaking Flooring News

Breaking Flooring News
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HMTX Chao Chin.jpg

HMTX Industries Names Chao Chin as SVP of Strategy & Corporate Development

FLOOR Trends & Installation Editors
November 20, 2024

Chao and her team will play a vital role in defining the organization’s strategic roadmap for both organic and inorganic growth, ensuring alignment with HMTX’s business units and functional groups. 


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Housing Starts Dip 3.1% as Mortgage Rates Rise; Builders Optimistic for 2025

FLOOR Trends & Installation Editors
November 20, 2024
October housing starts fell to 1.31 million units annually, with single-family starts down 6.9% but up 9.3% year-to-date. Despite rising mortgage rates, builders remain positive about 2025's outlook, anticipating regulatory improvements and Federal Reserve interest rate cuts to boost construction activity.

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Shaw partnership

WFCA Now Accepting Nominations for Floor Covering Industry Hall of Fame

FLOOR Trends & Installation Editors
November 20, 2024

The World Floor Covering Association (WFCA) is now accepting applications for nominations to the prestigious Floor Covering Industry Hall of Fame.


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nahb-logo (1).jpg

Housing Market Index Climbs to 46 as Builders' Outlook Brightens

FLOOR Trends & Installation Editors
November 19, 2024
Builder confidence increased to 46 in November, marking the third consecutive monthly gain. While optimism grows over potential Republican regulatory relief, challenges persist, including labor shortages, lot availability, and elevated material prices. Price cuts remained steady at 31% of builders, with average reductions of 5%.

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BBB National Programs National Advertising Division

SharkNinja Advised to Drop 'Best Deep Carpet Cleaning' Claim by National Advertising Division

FLOOR Trends & Installation Editors
November 19, 2024

In a challenge brought by Bissell Homecare, Inc., BBB National Programs’ National Advertising Division recommended that SharkNinja Operating, LLC discontinue the claim “The Best Deep Carpet Cleaning Among Full-Sized Deep Carpet Cleaners** Based on ASTM F2828 vs. full-sized carpet cleaners above 14 lbs.”    


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Empire BBB Ceremony 2024.jpg

Empire Today Inducted into BBB Torch Hall of Fame After Record Five Ethics Awards

FLOOR Trends & Installation Editors
November 19, 2024

The company received this honor after winning five BBB Torch Awards for Marketplace Ethics—more than any other company in the region's history.


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Shaw partnership

WFCA Outlines Potential Policy Impacts on the Flooring Industry

FLOOR Trends & Installation Editors
November 19, 2024

The World Floor Covering Association (WFCA) has released an analysis of potential policy changes the floorcovering industry could anticipate with President-Elect Donald Trump's new Administration.



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Obeetee Handmade Rugs

Obeetee Showcased Hand-Crafted Rug Collection at BDNY 2024, Offers Customization for Hospitality Clients

FLOOR Trends & Installation Editors
November 19, 2024

At this year's BDNY show, Obeetee displayed its Terra Collection, showcasing a blend of timeless traditional techniques with a contemporary design sensibility. Additionally, the company offers hospitality clients an end-to-end, collaborative product development experience.


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NFA

USA Flooring Joins National Floorcovering Alliance

Tanja Kern Headshot 2023.png
Tanja Kern
November 18, 2024

The National Floorcovering Alliance (NFA) has expanded its membership with the addition of USA Flooring, a second-generation family business operating five locations across North Carolina.


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Women in the Floorcovering Industry WIFI Logo (1).jpg

Women in the Floorcovering Industry to Host Webinar on Innovative Networking Strategies

FLOOR Trends & Installation Editors
November 18, 2024

Women in the Floorcovering Industry (WIFI) continues its professional development initiative with an upcoming virtual session focused on innovative networking strategies. 


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