Marketing for Flooring

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Floor coverings have never been more creative, nor have there ever before been so many options from which to choose.

If you're in the flooring business as a dealer or contractor, then "open, empty, clean, no take-up" is what you hope to see. Usually, though, what you find is furniture. Lots of furniture.

When customers object or voice their concerns, your measure as a salesperson is what you do next. And your first response might be to start talking...

A recent study indicates that the vast majority of homeowners in the United States believe that their family's health is directly related to the cleanliness of their floors.

Given the increasing prevalence of Internet in peoples' lives, event the smallest shops can compete against the largest firms. But the smartest shops are the ones that win...

The rise in hardwood's popularity over the past 20 years or so speaks volumes about consumers' desire for an attractive, natural, long-lasting flooring material.

Transparency is one of the hot new topics in the green building industry, and it is a valuable concept.

Do something exciting this week. Resolve to become an expert in commercial resilient products and their applications.

Residential and commercial customers want more sustainable content in their products, and manufacturers are responding with technologically advanced carpets, fibers and backing systems.

A designer specifies FSC-certified, legally harvested, minimally textured Merbau wood flooring. A beautiful product arrives at the jobsite. It will secure several U.S. Green Building Council (USGBC) LEED credits, and it’s aesthetically pleasing.