Marketing for Flooring

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Headquartered in GREENVILLE, SC, Bonitz Flooring Group is the nation’s largest independent, employee-owned flooring contractor. Offering a full range of commercial flooring, Bonitz believes that “a successful project begins with understanding the needs of the customer.”

Following a recent seminar, a dealer approached me to ask for my thoughts on why he’d been unsuccessful going after some commercial business. “I’ll bet I’ve priced over 20 projects, and I have yet to get one of them,” he said.

Is it time to put you knee kicker away and shelve the way you view your work? Do you need to move from "doing" business to "running" a business?

Contrary to popular belief, installation is not the No. 1 problem in the floor covering industry; it's installing the wrong product in the wrong place which fails to live up to expectations.

In the commercial arena, there are plenty of opportunities for making big, embarrassing, glaring, reputation-destroying, expensive mistakes.

Hardwood flooring has become wildly popular with homeowners, builders and specifiers for a great number of reasons, not the least of which is the design creativity it offers.

What lies beneath? When it comes to tile and stone installation, let's be honest: more often than not, the consumer doesn't know (or care).

The first quarter of 2012 is in the books. No time to reflect, though; we have to put our shoulders to the wheel and get back to the grind, right?

More competition, rising costs, emphasis on reducing internal expenses, improving the customer experience: It's a roller coaster ride.

I was a marketing major in college, and I started my business career as an entry-level marketing person for a building products company.