Marketing for Flooring

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As my long-time editor and chief mistake-fixer Matt Spieler can tell you, I often start out writing about one subject and end up finishing on an entirely different one.

A flooring dealership within a larger furniture operation must understand—at the most basic level—that in order to thrive it must exist as a strong and independent entity.

From the earliest days, Ruggieri Brothers of Cranston, R.I., was a hometown, family business.

Today more than ever it is vital for retailers to create a pleasant and unique shopping experience for consumers.

As we begin the approach into the digital age of retail and branding, the consumer’s mind has evolved while shopping in order to avoid, as well as pay attention to, certain things during the experience—whether she realizes it or not.

The following is the first in a series of retailer and contractor forums Floor Trends is doing over the course of the year.

The North American Association of Floor Covering Distributors (NAFCD) and North American Building Material Distribution Association (NBMDA) saw a slight uptick in attendance, drawing more than 700 industry professionals—including about 170 exhibitors and 50 first-time exhibitors—to Dallas for its annual convention.

Come check out the latest industry news and see what is going on within the flooring industry!

In the early 1960s, I opened a small flooring store in New York.

This issue marks 20 years since I started writing for the flooring industry trade journals back in 1995.