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Home » Topics » Commercial Flooring

Commercial Flooring
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Gold Standard Sales Readiness

Silicon Valley Sales Frameworks Come to Commercial Flooring

Mark Bischoff
Mark Bischoff
August 11, 2025
No Comments

Starnet members are swapping "cradle to grave" project bidding for Silicon Valley-style subscription models. Team selling, recurring revenue, and proven tech frameworks promise predictable income and happier employees—if contractors can make the leap.


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A living room with light resilient flooring

Parador Launches PVC-Free Modular ONE Flooring Range

FLOOR Trends & Installation Editors
August 6, 2025
No Comments
Parador's Modular One collection delivers PVC-free, sustainable flooring with wood aesthetics, FSC-certified materials, and 20% reduced carbon emissions.



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Ecore logo and headshot of Jeff Cote

Ecore Names Jeff Coté President and COO

Former Sensata Technologies CEO brings two decades of executive leadership experience to drive growth at global sustainability leader
FLOOR Trends & Installation Editors
August 6, 2025
No Comments

The former Sensata Technologies CEO brings extensive executive leadership experience to global circularity leader.


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Certified-Finishes - The Westin Atlanta Gwinnett at Gas South Arena

Floor Trends and Installation Announces Winners of 12th Annual Installation Awards

Beth Miller
Beth Miller
August 4, 2025
One Comment

The 12th Annual Installation Awards celebrates skilled flooring installers in both residential and commercial settings. This year’s winners brought their A-game in the form of unique installations and beautiful craftsmanship, and we welcomed one winner from across the pond!


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Diverzify Logo

Diverzify Expands National Footprint with New Boise and Nashville Offices

FLOOR Trends & Installation Editors
August 1, 2025
No Comments

The expansion represents a calculated move to capture rising demand in regions experiencing unprecedented commercial development.


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Bentley Mills Logo 900x550

Bentley Mills Pioneers Carbon Capture Technology in Commercial Carpet Manufacturing

FLOOR Trends & Installation Editors
July 30, 2025
No Comments

Bentley Mills becomes first carpet manufacturer to use Celanese's CO₂-based binder, capturing 750,0000 pounds of carbon annually—equivalent to saving 6,000 trees.


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Loba Wakol Z 637 Leveling Compound

Loba Wakol Z 637 Delivers Multi-Substrate Leveling Solution for Perfect Floor Preparation

FLOOR Trends & Installation Editors
July 21, 2025
No Comments

Loba Wakol Z 637 Leveling Compound is a versatile solution for creating a flat, level surface on a wide range of substrates, perfect for prepping concrete, and other substrates before installing floor coverings.


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construction workers

Specialty Trade Contractors Must Observe and Respond to CRE Finance Trends

Mark Bischoff
Mark Bischoff
July 16, 2025
No Comments

The 2008 crisis changed everything. Banks stepped back, private credit filled gaps, and fractional ownership platforms let anyone invest in commercial real estate with $500. For specialty contractors, this means more diverse projects, tighter schedules, and new opportunities—if you know where to look.


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XA-Abrasive
Featured Product from Metropolitan Ceramics

TWO Slip Resisting Additives in ONE Quarry Tile

July 14, 2025

XA-Abrasive™ silicon carbide embedded in the surface combined with a metallic additive through-the-body makes XA-Abrasive a one-of-a-kind slip-resisting ceramic quarry tile.



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Screenshot of AI tool

Shaw Contract Launches New AI Tools

FLOOR Trends & Installation Editors
July 11, 2025
No Comments

Inspiration Curator and View In My Space are designed to empower designers, specifiers, and end users with faster, smarter and more personalized flooring selection experiences.


Read More
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Mohawk Installs SolidTech R at Georgia Sea Turtle Center

Mohawk Installs SolidTech R at Georgia Sea Turtle Center

Maryland Flooring Pro Wins Big with Stunning Herringbone Design

Maryland Flooring Pro Wins Big with Stunning Herringbone Design

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

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