Residential Flooring

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“Now let’s see. We’ve been together about 30 minutes. I can tell you know nothing about me, my home, my lifestyle or what I like. What was it you were trying to sell me again?”

Just last week, I had a couple come into my store that had purchased flooring from me about a year ago.

Less than a decade ago, Jerel Verner hired Matt Carter, a sales executive with Empire Today, to help run his flooring business, Premier Flooring and Design in Tucker, Ga.

The green building practices of sustainable design have gained tremendous acceptance throughout North America and other areas of the world.

The World Floor Covering Association (WFCA) has seen wholesale change in the three years since Scott Humphrey became CEO of the association, expanding in a number of directions.

Just like the beginning of any project, taking what begins as a mere idea and making it a reality is no easy task.

Floor Trends took some time to talk to retailers about how business and results were mixed. These retailers also shared how they reach out to current and prospective customers, and how showrooms can be reflective of the type of business they strive to be known for.

During the Great Recession, thousands of flooring retailers failed to survive the financial debacle as new construction business declined with the housing crash and consumer remodel budgets dried up.

Karndean Designflooring has added 12 new wood and 10 new stone designs to its Da Vinci luxury vinyl tile (LVT) range.