It is hard to argue that hardwood flooring, derived from rapidly renewable trees, is one of the greenest floor covering options available. But is it worth selling that aspect of the floor?
Nicki Rayburn talks about color with a glint in her eyes. The director of marketing for Oriental Weavers could be seen marching through the company’s showroom carrying a Pantone color sampler with her during the summer edition of the Atlanta International Area Rug Market.
While attracting and selling consumers of today is still priority No. 1 for retailers, technology and the way society now communicates means there is an opportunity to build relationships with tomorrow’s flooring shoppers.
With one of its largest gatherings for a summer convention in recent years, Carpet One Floor & Home executives, along with those from its parent company, CCA Global Partners, not only celebrated but demonstrated to their members the power that can be garnered from partnerships.
The flooring industry has been a bit slow to jump on the technology bandwagon. For many, introducing and integrating new technology is, simply put, scary.
A new approach and a whole new retail format has been rolled out by a growing and aggressive, Wichita-based, retailing and manufacturing father and son run company called CAP Carpet.
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