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Home » Topics » Columns

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DeGraaf Interiors' showroom in Ada, Michigan
Retail Insight

DeGraaf Interiors Opens New Flagship Store

Tanja Kern Headshot 2023.png
Tanja Kern
December 13, 2024
No Comments

DeGraaf Interiors recently opened a new flagship location in Ada, Michigan, transforming a vacant building into a state-of-the-art design center. The 7,500-sq.-ft. showroom features over 40 installed flooring products, dedicated designer spaces, and luxury amenities, reflecting the company's commitment to creating an elevated shopping experience.


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FCIF gala

Floorcovering’s Season of Giving

Tanja Kern Headshot 2023.png
Tanja Kern
December 11, 2024
No Comments

In a spectacular display of industry solidarity and philanthropy, the Floor Covering Industry Foundation (FCIF) hosted its annual gala at New York's historic Gotham Hall.


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commercial flooring projects

How Commercial Flooring Contractors Can Leverage Sourcewell to Create New Market Opportunities

Mark Bischoff
Mark Bischoff
December 9, 2024
No Comments

Starnet President and CEO Mark Bischoff unveils how commercial flooring contractors can utilize Sourcewell, a cooperative procurement solution that enables government public entities to purchase goods at competitive prices, to unlock new business demand.


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tile trowels

How to Ensure You Have the Right Tile Trowel for the Job

Scott Carothers 2025
Scott Carothers
December 3, 2024
No Comments

CTEF’s Director of Certification and Training Scott Carothers explains why the popular 1/2" square notch trowel may not be the best choice for tile installations. 


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job descriptions

Scaling Success for the Professional Interior Contractor

Mark Bischoff
Mark Bischoff
November 21, 2024
No Comments

Learn how the adoption of a team selling structure and data models can increase sales, profits, hasten business expansion and ensure higher quality among professional interior contractors. 


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ships docked at U.S. port

How to Avoid Supply-Chain Chaos

Tanja Kern Headshot 2023.png
Tanja Kern
November 15, 2024
No Comments

The flooring industry faces significant challenges in Fall 2024 due to multiple supply chain disruptions. Hurricane Helene and Hurricane Milton devastated the Southeast, while a dockworkers' strike briefly halted East and Gulf Coast ports. Although the strike was suspended, experts warn of potential long-term effects and urge flooring businesses to prepare for future crises by diversifying sources and managing inventory strategically.


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label

Are Your Boxes of Ceramic Tile Compatible? What to Look for on the Label

Scott Carothers 2025
Scott Carothers
November 4, 2024
No Comments

CTEF’s Academic Director Scott Carothers urges tile setters to check the label and points out two of the most critical pieces of information to confirm prior to an installation.


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tile trowel and speed square

How to Angle Your Tile Trowel: It’s All in the Wrist

Scott Carothers 2025
Scott Carothers
October 14, 2024
One Comment

Are you holding your trowel at the right angle? Scott Carothers, academic director, Ceramic Tile Education Foundation, challenges tile installers to take another look at the angle at which they are troweling thinset.  


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abstract house

Flooring Industry Resilience: From Fed Rates to Legacy Leadership

Tanja Kern Headshot 2023.png
Tanja Kern
October 7, 2024
No Comments

As the Federal Reserve's rate cut impacts the flooring sector, industry veterans demonstrate adaptability. Dan Frierson's 60-year journey at The Dixie Group showcases innovative leadership, while Starnet's long-standing members highlight stability. Our October issue also explores retail innovations, installation techniques, and pricing strategies, reflecting the industry's multifaceted nature and ability to navigate economic shifts.


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talent recruitment

Talent Wars in the Flooring Industry: How to Recruit and Retain Gen Z Talent

Mark Bischoff
Mark Bischoff
September 27, 2024
No Comments

Learn about the roadmap required to activate the imaginations of Gen Z recruits, which requires visions of stability, long-term career growth, and the potential to work on meaningful projects.


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